全心全意，毫无保留，奉献全部真心、诚心和爱心，这是半岛集团的行为宗旨和灵魂所在。“全心”是半岛集团对项目品质“要精心、精致、精美”的要求，只有全心才能精心，只有精心才能精致，只有精致才能精美；“全心”是半岛集团对工程项目售后服务和日常管理的质量要求，全心全意达到用户的满意；“全心”更是半岛集团回报社会的一片真心，每一次奉献都饱含着集团的拳拳爱心和片片真情。

“全心相伴”中的“心”和“伴”字又有谐音“新”和“办”，“全心”的谐音——“全新”代表着集团崭新的理念和创新的举措；“全心相办”意味着集团无论过去，还是现在，以及将来都将全心全意为用户为社会办事。也正是这份“全心全意”，让半岛集团从不断创造人居精品的地产开发企业成长为构建和谐的城市运营商，与城市人居文明的发展升级一路相伴。

“半岛集团，全心相伴”，铿锵有力，落地有声，它是集团向全社会昭示的一面大旗和明确态度，是集团及全体员工的行动纲领和奋斗口号。它将贯彻落实董事长“精”、“细”的指导思想，并将进一步指引和鼓舞全体员工精诚团结、奋力拼搏，把企业的发展壮大推向更高的阶段。

This is the purpose and soul of Bandao Group that complete devotion, without reservation, sincere dedication, sincerity and love. "Complete devotion" is Bandao Group's requirements of "refinement, delicacy, nicety" to project quality. Refinement is only from complete devotion, and delicacy is only from refinement. "Complete devotion" is Bandao Group's requirements of quality to engineering project after-service and daily management, to wholeheartedly meet the satisfaction of customers. "Complete devotion" is the true love and dedication to repaying the society by Bandao Group, filled with sincerity, love and warmth. 

In "accompanying you for the whole life", Chinese characters have the homonym of "new" and "action". "New" represents the new ideas and innovative initiatives of Group; "Action" means that Group has been wholeheartedly serve the users and society in the past, present and future. With such "complete devotion", Bandao Group has been smoothly developed from the enterprise of real estate development in constantly constructing elaborate habitats into an urban operator in creating a harmonious growth, accompanying with the rapid development of urban habitat civilization. 

"Bandao Group accompanies you for the whole life" is very forceful and sonorous. It is a great flag and clear attitude of Bandao Group to the whole society, as well as the action program and struggle slogan of Group and all the employees. It will implement the guiding ideology of "elaborate" and "careful" of Board Chairman, as w

半岛集团LOGO释义

Interpretation of Bandao Group LOGO

马在中国传统文化中有着极高的地位，洒脱奔放的性格，内敛高贵的气质，善良忠恳的诚信品质，刚毅勇猛的奋斗气概，铸就了骏马的神韵和内涵。马，自由、奔放，是自强不息、奋斗不止的象征。

标识“飞马展翅翔四海”以飞奔的骏马作为主要载体，寓意着半岛集团志存高远，诚信尽责，勇于进取，一往无前的奋斗拼搏精神。

飞马头顶的六点马鬃，取“六六大顺”和“天地六合”之意；九根羽翼，源于“九”字，为数字之最，取“天长地久”之意；骏马踏着八个谷浪，象征着半岛集团搏击风浪，运乘必发，必将成就一番恢宏大业。

整个标识寓意大连半岛集团的发展一日千里，马到成功。

In China's traditional culture, the horse enjoys a very high status, featuring the free and easy character, modest and noble temperament, virtuous and faithful quality, resolute and steadfast spirit, which forge the verve and spirit of the horse. It is a symbol of freedom, energy, self-improvement and continuous struggle. 

In the Logo "Powerful Horse Dancing Over Four Seas", the horse is selected to be a major image, meaning that Bandao Group has ambition in mind, with integrity and responsibility, and an enterprising spirit of indomitable struggle. 

Six horsehairs in the head of horse mean "luck and success"; nine wings meaning "permanence" for the "nine" is the largest figure. The horse is running above eight waves, symbolizing that Bandao Group is bravely fighting and advancing to surely obtain a magnificent achievement. 

The whole logo means that Dalian Bandao Group is developing rapidly and gaining an immediate victory.